Let's speak about the different Instagram post types and some best practices for encouraging engagement.
Images
The most typical post on Instagram is an image post. When posting images, share a variety of photos. Range will reveal your brand varies and engage your fans in different ways.
It's also essential to keep in mind that Instagram users are trying to find authentic posts from brands-- not outright advertisements. Try to record your company culture with lifestyle shots and behind-the-scenes appearances. Prevent posting too many pictures of your item.
Example: Nike's Instagram includes product pictures, however the bulk show real professional athletes, concerts, and other types of material that promote the Nike brand name personality as a whole.
As you begin to explore the platform, you'll see there are many sort of images you can post to your account. Get innovative! Keep in mind of any concepts or designs you think would work well for your brand.
To get you started, we've compiled a list of some effective Instagram image types.
Behind-the-Scenes Posts
These posts provide a peek into the part of your company that people do not generally see. It's important that they do not look staged-- authenticity is crucial!
Example: Aeronaut Brewing Company supplied a within look at its company culture by showcasing its staff members at work.
Reposts From Employees
Great material can be ideal in front of you ... on your workers' Instagrams. (Just make sure to tag or credit the original poster.) Reposting photos from your staff members is a simple way to curate authentic content and humanize your service. Not just will your audience engage with your brand, but they'll also begin to "bond" with your staff members.
Example: Fenway Park often reposts images shared by the grounds team as they prepare the arena.
Educational Posts
Educational posts provide snackable ideas on how to do or make something. The photos or videos usually provide the instructions in a way that are quick and easy See This to follow.
Example: The popular Tasty recipe video series from Buzzfeed is educational yet extremely amusing and easy to duplicate.
Influencer Posts
Influencer posts utilize the fame of a celebrity or widely known public figure to promote your brand name. These posts frequently consist of a visual of the influencer using or engaging with your product. Among the main advantages of influencer posts is getting the attention of another audience.
Example: Goal Zero shows renowned rock climber and professional photographer Alex Honnold utilizing among its solar power charging stations. Not just is Goal Zero reaching its own audience, it's also reaching Alex's 500,000-plus Instagram follower base.
Motivational Posts
A motivational post integrates an easy visual with an overlaid quote or uplifting text. These posts motivate your audience and magnify your brand worths. While reliable, try to publish these moderately to avoid looking cheesy. Apps like Quipio and Typic can assist you include text to images in a way that's consistent with your brand standards.
Example: Foundr often shares inspirational posts to motivate its fan base of entrepreneurs, small business owners, and online marketers. The posts also line up with their objective as a company media business.
User-Generated Content
Similar to employee reposts, user-generated content (UGC) is curated material from your fans and followers. Your tagged posts and posts with your brand name hashtag are a terrific source for UGC.
Sharing your fans' and followers' photos not only make the initial poster feel great, it likewise reveals that you genuinely care about your consumers. Simply make sure to credit the initial post with a tag or in the caption. To repost user-generated material, screenshot and crop the initial post or utilize a reposting app like Repost for Instagram.
Example: WeWork conducts an annual #DogsOfWeWork campaign and compiles the very best submissions together into a yearly calendar. WeWork does not repost every tagged image, their campaign assists create indispensable reach and engagement.
Newsjacking (Trending Holiday Posts)
It looks like there's a "holiday" for whatever these days. Events like National Sibling Day and National Ice Cream Day create a lots of engagement on social networks. Join in the enjoyable by participating in a local, national, or world pattern. A newsjacking post is a fantastic method to post humorous content that relates to light-hearted occasions.
Example: Corridor Brewing commemorated the Cubs' Opening Day. Through this post, the American dining establishment chain used a popular American pastime.
Recording and Editing Instagram Photos
Now that we've explored what you can post on Instagram, let's evaluation some ways to make certain your material achieves success. Unlike other social media platforms, Instagram's simple profile layout forces you to focus on the quality of content ... not the amount.
While this is terrific for engagement, it also implies that you can't conceal average material. Do your best to utilize high-resolution images on your Instagram feed.
Square images ought to be 1080 x 1080px. Landscape images need to be 1080 x 566px, and profile images must be 1350 x 1080px. No matter what size you publish, every image will be revealed as a square in your profile feed.
How to Take a Great Photo With Your Smartphone
You might be believing How am I expected to record the perfect, top quality shot without a premium electronic camera? No worries! Phone cam innovation has become so innovative that it now equals thousand-dollar cameras.
Amazing photography is no longer limited to those with expert electronic cameras. You (yes, you!) can take attractive photos your audience will enjoy utilizing a tool you already have in your hands. Here are some pointers to drive fan growth and Instagram engagement.
1. Follow the rule of thirds.
To immediately improve your picture structure, turn on your camera grid lines. Goal to put your subject at the intersection of one set of vertical and horizontal lines. This method, known as the rule of thirds, is popular among painters, illustrators, and professional photographers.
Putting your subject off center produces a slight imbalance that catches your audience's eye. To turn on your grid lines (on an iPhone), go to Settings > Photos & Camera and change Grid to on.
2. Concentrate on a single topic.
A crowded background with multiple subjects in a frame just sidetracks from the focus of your shot. It can even confuse your audience.
Rather, concentrate on a single topic in each image. Eliminate interruptions by cropping them out or discovering a clean background to shoot versus.
3. Make the most of negative space.
Unfavorable space is the void around your subject. Leaving negative space around your subject will accentuate the desired focus of your image and avoid it from looking crowded.
4. Try to find interesting point of views.
Individuals are utilized to seeing the world from eye level. To develop fascinating and fresh images, utilize shots from various perspectives. Change up your shooting viewpoint to record a bird's eye view or worm's eye view. Experiment with different angles to find new perspectives on typical sights.
5. Take advantage of balance and patterns.
The human eye is naturally drawn to in proportion shapes and Recommended You Read things. Often, it's best to break the rule of thirds and center the scene in your frame. Leading lines are another more specific form of proportion that pulls the eye into the photo. People are also drawn to patterns. A pattern could be guy made, such as a tiled floor, or natural, such as petals on a flower or vines on a wall. To make things truly intriguing, separate the pattern with your subject.
6. Usage natural light.
Basic overhead lighting creates severe shadows and highlights that create undesirable dark and light locations in your images. To prevent this from occurring, utilize soft natural light anywhere possible. Attempt taking pictures next to a window, and for outside shots, the half-hour prior to sunset and after daybreak frequently provides the most striking lighting as the sun is low in the horizon.